Who Is Your Ideal Client?

[Music] I want you to take a minute and ask yourself what an ideal client of yours is like I once asked this question of a client of mine and their answer was people who pay their bills on time not a great answer it’s an important question because as you describe what your target audience is what your perfect client is you can kind of get excited about it and the way that you show up in the world and in conversations as you talk about your business shifts your presence gets more positive you get more excited you get happier as you think about the exact kinds of organizations that you like to work with the kinds of personalities that you like to work with the kinds of problems that you like to solve for me when I think of our perfect ideal client you know it’s a it’s a sure it’s a large Professional Service firm but it’s it’s not just that it’s a firm that is really up to something meaningful they are looking to produce a really fantastic outcome in the world they’re looking to make a particular impact on the world in a positive way and these are folks who focus on the positivity sure they solve problems but they don’t want to focus on the negative they don’t want to talk about what problems they resolve they want to focus on the outcomes that they create and they want to be collaborative when we work with clients who are focused on the positive and who want to be collaborative it’s an absolute joy to work with them so when I describe folks like that I can feel myself get more engaged I can feel myself bring my heart into the conversation I brighten up and and as I talk to other folks about this stuff I can see that I’m sort of painting a picture I’m telling a story that that five certain yons in their heads they start to think about well who do I know who’s like that and it becomes a conversation about possibility they start to think about who a possible good fit might be for us and we might get a prospect as a result of it we might not but no matter what we are experiencing an upgraded conversation all of a sudden because it’s not just information you know it’s not just here’s the size of the organization here’s what they do professionally here are the people in the organization that are best placed for us to have a good conversation with them we are talking about heart stuff we’re talking about emotion stuff and we both get more engaged in the conversation exactly because our hearts are involved so let me just leave this with you as an exercise start thinking about who is a great fit for you who can you get excited thinking about and talking about as your target client who would you most love to work with