When your specialty engineer is also on a competitor’s team, it’s tempting to treat them as a wash. If the competition has them too, you’d better bring them, but it doesn’t buy you anything.
In this post, Dean explains why it’s not who’s in the room, it’s how you use them. He shares the shift that turns a shared team member into your differentiator: stop treating your specialty engineer as a solo act with two minutes and a slide, and start weaving them into your team’s story.
For more help turning every member of your team into part of a story that wins, check out our WIN-it program.
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