Building Business Relationships vs Affiliations

It’s easier to build business from an existing client than it is to get a new one, making Business Relationship-Building an essential skill in new business development.

Do you know the difference between a true relationship and a mere affiliation? Dean compares the concrete side of relationship communication with the soft “values” side, making a case for a softer focus on the human dimension, as the key to getting from affiliation to relationship in a client/vendor alliance. 

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