Your Differentiator

Why You Need a Differentiator

As a service provider, it’s easy to get trapped in “best practices” and end up sounding exactly like every one of your competitors. You need a way to talk about your work that highlights how you do it differently and why that difference matters.

How We Found Ours

At Sage Presence, we’re presentation coaches and trainers—just like many others. But our film background gives us a unique lens. In film, you have to be life-sized, not larger-than-life. That mindset helps us coach professionals to be authentically themselves in high-pressure moments, not theatrical versions of who they think they should be.

Your presence is central to every interaction, and our film foundation lets us zero in on that with precision. That’s our differentiator.

Where to Look for Yours

Now let’s bring this to you. Maybe you’re an architecture firm, and your differentiator lives in your discovery process—how you sit down with stakeholders, the kinds of questions you ask, or the way you facilitate those early conversations.

Maybe it’s about who you engage. Maybe it’s something in your methodology. Maybe it’s in the tone, culture, or personality your team naturally brings into a room.

Dig Into What Already Works

If your firm has been around for a while, you’ve done something right—something that delivers consistent success. Look there. Ask yourselves:

• What do we do that consistently produces great outcomes?
• What’s different about us compared to others offering the same service?
• What part of our history or background shapes the way we work?
• What’s in our DNA as a team that others simply can’t replicate?

Your Uniqueness Is Already There

Your differentiator isn’t something you invent—it’s something you uncover. It’s buried in your personalities, your process, your story, your foundation, and the way you naturally operate when you’re at your best. Find it, name it, and start communicating it with confidence.