SagePresence Story Structure is designed to emulate the way that human beings think in. It’s simple and basic and powerful. And we believe it’s particularly powerful to leave out an element that Hollywood would like us to be emotionally attached to: The villain.
In today’s vlog, Dean explains why.
Traditional storytelling often relies on conflict between a hero and a villain.
But in business communication and client-facing communication, that model doesn’t always serve us.
At SagePresence, we approach storytelling in presentations differently.
Great presentation skills and communication skills still require structure:
This is foundational in presentation training and interview coaching.
In professional communication, creating a “bad guy” can actually weaken:
Instead, focus on the problem—not the person.
When you remove the villain, you create space for:
This is where real executive presence and influence skills come into play.
You don’t need someone to lose for your client to win.
Focus on solving the problem, and your story will resonate far more effectively.
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