What Is The Meaning Of Your Firm?

[Music] hi everybody I want to talk about the meaning of your firm we at Sage presence think about story all the time and when we think about the story that your firm is about we think about it in a very particular way now some people talk about their firm like especially larger firms larger corporations like they exist to make money for their shareholders we don’t think so a lot of times people think of their firms as existing for their employees for the people who make up the firm we don’t think that’s the right way to think about it we think a company an organization exists to make a difference to its clientele to the world that it Formed for for the people that it provides services to for the communities that it impacts and this story can change over time because situations change over time so organizations missions are really important for the people who work at organizations to understand and that mission is about directly impacting the people and the organizations and the communities that you serve that you exist to make a difference for the story of your organization is not about you it’s not about your organization it’s about the folks that you impact the community that you make a difference for in our terminology the main character of the story that your organization tells is the community that you impact the people that you serve the people for whom you exist to make a difference and as things evolve out there as the world changes as circumstances shift with Time and Tide and just all of the random things that go on in the world your firm needs to kind of pay attention to what’s going on right right now what is the biggest problem that our community the people that we exist to help is dealing with what do we do to impact that problematic situation what goal what better situation are we existing right now to create for our clients for our community if you can start to think about that sort of thing if you as a leader of a firm can start thinking about that sort of thing you can ongoingly modify the story that your organization needs to communicate not only to itself to the people who make up your firm but to the public if you can internalize this story and communicate it throughout your team and if you can embody this story and communicate it to your prospects and clients then everybody will be on the same page about the meaning that your firm embodies to the world think about that let me know what questions you have I’d love to discuss with you