The Trust Equation

Trust can be hard to earn, slow to develop, and quick to lose. For years, Dean has talked about the role empathy plays in building and sustaining trust, but here he describes the role strength plays in a more complete equation.

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[Music] trust is strength and empathy you know I’m a teacher you know I’m a teacher I go through the world bringing my thoughts and my ideas and my value and the sage presence curriculum and these thoughts and meanings that make a difference one of the most beautiful quotes I ever got was not just I but the company uh Russell herder our advertising agenc he said you’re like unconventional wisdom for Extraordinary results which I really love I want to share something that came from someone else see I learned too Ellen Reuters our Sage presence uh Master one of our team taught me something about trust I never really saw I’ve always seen empathy my personality uses empathy as a way to build trust I trust you I build trust by trusting I trust into a trusting relationship and Ellen helped me see that there’s something more to trust than I’ve really recognized and lo and behold the repeating theme of Dean is a yin and a Yang a balance in this case trust coming from strength and empathy now I think I had both of these ingredients while only recognizing one side of the two but what empathy does the part I understand is you meet people in a caring space you appreciate into their sharing you care about e each other and empathy is simply feeling the feelings of the other person so The Human Experience is how we feel about the things we think it’s trying to feel the way they feel about the things they think or the things we think being able to be feel the way they feel that’s what empathy is empathy is meeting them on a Feeling front I never recognize the value of strength in that trusting equation we trust people who are strong weak people which I I don’t really believe in Weak people anymore than I believe in bad guys I think people who are in a weak state are showing their uncertainty you can’t trust in uncertainty you can trust in someone who’s strong and a strong person can be in an uncertain situation and their strength is like a version of a North on a compass that we follow when we meet people as strong people we’re communicating that we’re tied to a commitment we’re not going to be taken we’re doing what we believe and we have a certainty confidence and conviction that is communicated through strength but well I often talk about command and nurture command and nurture the these two opposites that create a magnetism this is a version of that where my empathy shows you that I care and that it’s not one directional I can I can reach out and join you and I can feel with you and I’m strong and certain and when you bring the vibe of those things together since so many of you are out there trying to win the trust of your clients uncertainty will not WI in you that trust it is the confidence with the empathy the strength versus the sensitivity those two things create a trusting Vibe a trusting person so give this a try in those situations where you’re trying to build trust show them the strength of your conviction and the caring appreciation of your empathy and together those things things create a person worthy of trust [Music]

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