Sell What You’re Selling

sell what you’re selling a lot of people we our business careers grow inside of Professional Services and we guide our clients to Solutions and we want them to make the decision we want it to be their commitment and we train ourselves to hold back from really selling what we have to sell when we have something that we have to sell and what we do instead is we downgrade our power words and our powerful statements into information we flatten our performance and we deliver information and it keeps us from being powerful at times we have to be able to sell our idea to sell the job to land the position and to make the powerful recommendations that we have to offer what I see a lot of times is this shows up in interviews for example people are trying to win the work they just bring it down a notch they go a little bit short of making a solid recommendation and instead they put out information this comes in two ways it’s it’s a failure to use the power words but it’s also a failure to use the power presence it just seems kind of pushy it’s it doesn’t feel like how I normally talk so much of the time I’m informing my clients you know what we do we make recommendations we get behind those recommendations and we tell our clients when this is important when this is a really good idea sure there are times where we just want to inform and we just want to educate and we want to put out options and we want them to make the choice we can even fight for them making the choice but I want you to look at when you’re holding back from power words and turning those into information I want you to look at when you’re holding back from the powerful delivery and just putting it out there there are times in your job that you are selling and in those times sell what you’re selling