Resting B**** Face

Too often we work with clients that show up on camera with no emotional response on their faces. Some call this RBF, but we recognize it happens to EVERYONE regardless of gender or experience. 

Why Your Face Might Be Working Against You (Without You Knowing It)

There’s a moment we see all the time when working with clients—especially on camera.

They’re engaged. They care. They’re listening.

And yet…

They look completely disengaged.

Sometimes bored. Sometimes frustrated. Sometimes even irritated.

And it’s not intentional.

The Inside vs. Outside Gap

There’s often a big gap between:

  • What’s happening inside your head
  • What shows up on your face

You might feel:

  • Interested
  • Curious
  • Supportive
  • Positive

But your face might communicate:

  • Bored
  • Disconnected
  • Annoyed
  • Checked out

This is what people casually refer to as “resting face”—and it happens to everyone.

It’s not about personality. It’s not about intent.

It’s about lack of visible emotional expression.

Why This Matters More Than Ever

In today’s world, communication is happening in two key environments:

  • Virtual (Zoom, Teams, etc.)
  • Face-to-face meetings and interviews

In both cases, people are constantly reading your face.

And when your face is neutral—or lifeless—they don’t read it as neutral.

They interpret it.

Usually in a negative direction.

They assume:

  • You’re not interested
  • You don’t care
  • You’re difficult to work with
  • Something is off

Even when none of that is true.

The Real Issue: No “Life” in the Face

The core problem isn’t that you’re doing something wrong.

It’s that you’re not doing anything at all.

When your face is left on autopilot, it defaults to whatever your natural resting expression is.

And that default often doesn’t match your intent.

The Fix: Emotional Engagement

The solution is simple—but not always easy:

Stay emotionally engaged.

When you are genuinely engaged, your face naturally comes to life.

You don’t have to “act” or fake anything.

You simply:

  • Listen actively
  • React naturally
  • Allow your expressions to show

This is a cornerstone of executive presence and professional communication.

What Active Listening Looks Like (Visibly)

If you’re not speaking—but you’re on camera or in the room—you still have a job.

Here’s what visible engagement looks like:

  • Nodding along
  • Smiling when appropriate
  • Reacting to key points
  • Maintaining eye connection

This communicates:

  • “I’m here”
  • “I care”
  • “I’m with you”

And just as importantly:

“I’m someone you want to work with.”

Where This Shows Up Most

This becomes especially critical in:

  • Client interviews
  • Team presentations
  • Virtual meetings
  • Networking conversations

In team settings, it’s not just about the speaker.

The non-speaking team members are constantly being evaluated.

Their faces either reinforce the message—or undermine it.

A Simple Coaching Technique

One of the most effective things we coach teams to do is this:

Actively listen to your teammates as if you’re their biggest supporter.

When they speak:

  • Enjoy what they’re saying
  • React to it
  • Be visibly engaged

This does two powerful things:

  1. It elevates the speaker
  2. It shows the audience that the team actually likes working together

That second point? It matters more than most people realize.

This Is a Culture Shift

The most valuable part of this idea isn’t just individual—it’s organizational.

If your team becomes aware of how they show up when they’re not speaking, everything changes:

  • Meetings feel more engaged
  • Presentations feel more cohesive
  • Clients feel more connected

And it’s incredibly simple to implement.

No scripts. No complex training.

Just awareness and practice.

Final Thought

You don’t need to perform.

You don’t need to exaggerate.

You just need to make sure this is true:

What you feel inside… shows up on the outside.

Because if it doesn’t, people will fill in the gap—and they usually won’t get it right.

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