Understanding and communicating your unique value can be a difficult challenge to zero in on. In today’s post, Dean offers a new and different way to inquire into it.
Understanding and communicating your unique value can be a difficult challenge to zero in on. In today’s post, Dean offers a new and different way to inquire into it.
A lot of us spend time asking big questions:
What’s my purpose?
What’s my differentiator?
What’s my superpower?
And those questions can feel… big. Vague. Hard to pin down.
But there’s a simpler way in.
A coach once offered this:
“What were you the only one in the room doing?”
That’s it.
Not easy to answer — but very clear.
Picture different rooms from your life:
And ask yourself, over and over:
“What was I doing that no one else was doing?”
At first, the answers might feel random.
But if you keep going…
Patterns start to emerge.
In any group, people naturally fall into roles:
And here’s the key:
You tend to play the same role — again and again.
Often, the thing you’re doing is also:
The thing you wish others were doing.
You notice the gap.
You step into it.
That’s not random — that’s you.
If you go back far enough, you may realize something surprising:
You’ve been doing this your whole life.
It didn’t start in your career.
It showed up when you were younger — sometimes much younger.
Same instinct. Different setting.
When you identify what you’re “the only one in the room doing,” you start to understand:
That’s your superpower.
You don’t have to invent who you are.
You just have to notice it.
So take a moment and ask yourself:
“What was I the only one in the room doing?”
Follow that thread — and see where it leads.
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