Make Your Damn Case

A lot of interview teams are worried about coming across as pushy in their interviews, and so they choose to simply present information. We believe that’s a mistake, and tends to lead to lost opportunities.

In today’s post, Dean talks about winning by making a clear and bold case for your solution — taking a stand for the value of your solution.

For more on how to lead successful interviews, check out our Shortlist Interview Support here.

make your damn case make your case in your presentation or sales pitch that’s what this is about I see a lot of people shying away they’re afraid to push too hard they’re afraid to be too strong they’re afraid to say anything negative and so they come in soft and informational and they don’t drive action there is a few simple Concepts that help you to drive action the first is you have to have a perspective your point of view what is it that you believe has to happen come on and say it hey this is our point of view give them this backstory this is our point of view but where motivation happens is we name the problem imagine a sentence like look you can’t afford to lose your Market something like that something you what you can’t afford and then you have to snap to what you need you basically have created a beginning and an end with that you can’t afford this that’s the motivating dire urgent thing you got to have this we form to bring you that or if it’s call to action you need to step up to bring us that the key to this is being willing to name the dire urgent issue so that the problem is real and that’s where people soften they come in and they put out the information and they try to be careful when I said at the beginning make your damn case that is come out and tell them what is at stake here what is it that we can’t afford to have happen what do we need instead and how can you bring that us or how can we bring this to you difference in that last step how you can bring it to us is leadership trying to inspire the group how we form to bring it to you is selling in the interview of the project pitch we’re talking about how we form to bring it to you so the polarity of that last step can change depending if your leader inspiring your team to act or if you’re selling and bringing the service so one way or another given this backstory this is what we believe you can’t afford that you need this we form to bring that to you or we need you to bring that to us that way the good thing can happen so make your case think it through in those simple steps we’re trying to challenge our audience to see the validity of our perspective perspective and they’re not going to make our case for them we need to make our case

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