Sometimes pursuit team members don’t want to play with the group. They’d rather do it their way.
Sometimes pursuit team members don’t want to play with the group. They’d rather do it their way.
Most of the time, when we work with engineering firms, we hear the same challenge:
“Our people need more confidence.”
But occasionally, we hear the opposite.
“Our engineers are overconfident… and it’s hurting the team.”
This creates a very different dynamic—one that shows up clearly in AEC presentation skills, business development training, and pursuit strategy.
In these situations, engineers are deeply solution-oriented.
They believe they know the right way forward.
And they often push hard in that direction.
The result?
Eventually, others either push back… or give up.
And when they give up, the team loses balance.
The issue isn’t technical expertise.
The issue is communication.
Selection committees aren’t looking for the most data.
They’re looking for:
This is why presentation coaching and business development communication training focus so heavily on strategy—not just content.
It’s tempting to push back directly:
“This isn’t working. You need to change.”
But that usually creates more resistance.
Because from their perspective…
They’re solving the problem.
Instead of shutting them down, we recommend a “yes, and” approach.
It sounds like this:
“Go ahead and organize your thoughts the way you want to. That’s going to be valuable for the body of the proposal.”
Then…
“And can we set aside time to work on the strategy together?”
This approach does two important things:
This is a core tactic in business development coaching and interview skills training for professionals.
The key is to separate:
Engineers often default to the body:
But what the team needs first is:
This is what drives strong openings in proposals and interviews—something emphasized in presentation skills for professionals and leadership presence coaching.
When you introduce the strategy conversation, position it this way:
“This is what the team needs.”
For example:
“Right now, we don’t have a clear strategy. We need a point of view that sets up everything you’re building in the details.”
This shifts the conversation from:
“You vs. me”
To:
“What does the team need to win?”
This approach works because it doesn’t try to change the person.
It adds to what they’re already doing.
And over time, this creates alignment instead of conflict.
When strong personalities dominate a pursuit, the goal isn’t to shut them down.
It’s to channel their energy.
Give them room to do what they do best.
Then layer in what the team needs to succeed.
That’s how you move from conflict… to collaboration… to results.
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