When you’re competing to win a project, you don’t always have the option to take the formality down a notch and just have a conversation with the decision-makers, but the opportunity is often more available than you think it is. When the circumstances are right, it’s a fantastic approach that we highly recommend. But not everybody knows how to make it happen. In this video, Pete shares our secret for getting your audience to speak up early, and to turn your presentation into a conversation.
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