Your team of technical professionals love to get into the details of their solutions — for good reason because it’s those solutions that are going to make the big difference to the client if they get chosen to provide it. But if your team can’t communicate that big difference — if they can only talk about the solution and how brilliant it is, they’re at risk of losing the opportunity to provide that solution.
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7 Replies to “They Want to Know You Know What They Know”
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I like looking through an article that will make people think. Also, thanks for permitting me to comment.
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