You want to help someone present better—in their presentation, pitch, or shortlist project interview, so you give them feedback, coaching, and guidance. But are you giving them what they really need? Dean defines “what they really need,” and how to bring it to them, and what really makes the difference.
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It’s all about the smoke and mirror — not smoke and mirrors, but the smoke and mirror. When you’re coaching teams to reach a truly powerful place so they present well, interview well, meet new people well, and communicate with confidence, you want to be a mirror to them — not a critic. The secret is to be the mirror that believes in them. They’re going to be looking at you, watching how you see them, and drawing their own belief from that reflection.
Avoid recording people or making them watch themselves perform. Instead, be their mirror. See them, reflect them, and believe into them. Believe at them, believe in front of them, and believe until they believe. Because a person who believes in themselves can outperform someone with superior skills or perfect articulation. The magic comes not from perfection, but from belief and authenticity.
The spoken word isn’t about flawless delivery or elegance. It’s about sharing your truth. So, think about this concept: you are the smoking mirror — smoking with belief and excitement about the people you coach. As they keep looking to you for guidance, your belief fuels theirs. And self-belief will carry the day.
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