The Power of 3

When you want to talk about something, you can often get hit with a lot of relevant things to say, and in your head you can believe you have a point. But sometimes, that point doesn’t come across terribly well. You can be talking a fair amount about a topic, but not in a way that your audience understands.

In today’s post, Pete discusses the Power Of 3 in organizing your words to help your audience more quickly and consistentlly understand what you’re talking about.

For more help with making your point clearly in presentations, check out our Presentation Support Services.

Three Piles: Turning Chaos into Clarity

When we work with clients, one of the most common challenges we see is too much information. Teams often have a ton of valuable content they want to present—but it starts out as a jumble. The ideas are good, but they’re not organized. Over the course of our coaching, we help them bring order to that chaos.

From Mess to Meaning

Our process usually starts by helping the team sort everything into manageable sections—what we call “piles.” At first, this can feel like dumping everything out on the table. But once the piles start taking shape, the message begins to make sense. Most often, we end up with three clear piles that organize the entire presentation.

The Three Piles

1. Introduction – The Big Idea

The first pile is your introduction. This is where you establish the main idea, the organizing theme, or the central concept behind your presentation. It’s the “what” and the “why” in the first 30 to 60 seconds—your point, clearly stated right at the beginning.

2. Expansion – Supporting the Idea

The second pile expands on that theme. Here you elaborate—add examples, evidence, and applications that reinforce your initial point. This section gives your audience depth and context, showing how your idea applies and why it matters.

3. Distillation – The Call to Action

The third pile brings everything home. It’s where you distill your message back down to one essential takeaway—ideally an action you want your audience to take. It’s your message in its simplest, most powerful form.

Why It Works

When clients follow this process, they often say, “That’s what I’ve been trying to say all along.” The structure doesn’t change their message—it clarifies it. The three-pile method helps turn a flood of ideas into a story that’s clear, memorable, and actionable.

The Takeaway

So, before your next presentation or proposal, try this: take all your information, sort it into three piles—what’s your point, how do you expand on it, and how do you close it down with action. It’s a simple way to transform chaos into clarity.

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