Selling In Plain Sight

[Music] selling in plain sight I love selling which is a mindboggling concept to someone who would never want to be in sales and I spent so much of my life thinking I hated selling only to discover that I love selling number of you have heard this story I got in an airplane once and I had gotten up graded to first class and the person next to me was super well-dressed and I said you trying to find something to say so You’ in sales and he looks to me and says we’re all in sales kid it’s so true all of life is a stage all of life is a sales pitch all of life is selling whether you’re talking about the transaction or whether you’re talking about an idea or a place to go for dinner tonight we’re always in the sales process and I love selling and I sell out in the open I used to be very covert about selling I didn’t want to admit that I was selling I didn’t want to be pushy I didn’t want to look like I was in a sales pitch I don’t hide it anymore I am out in the open no longer covert in my selling and it creates a very comfortable place to meet make a difference for people uh live up to my uh colleague Pete Mack’s belief that selling is helping selling is helping selling is helping I’m free to be part of selling is helping because I just put it out there so my idea for you is to put it out there that you’re selling put it out there right away and and and then you can have your conversation without having that lurking in the background oh I’ve got to build to that point where I’m going to hit them with my sales pitch and that helps The Listener who is also in a meeting saying okay when’s it coming I can feel it’s in there somewhere when’s the sale going to come out we want to be in a place where we do not deal with the pressure of holding back selling so let me just give you an example it make it super tangible I’m sitting down with a meeting in a meeting with a a prospect well let’s say it’s a client I want to grow a bigger and better thing and you know what I say I’ll just say something like well look you know hey this is a business development meeting here I’m here to do that let’s get about what you need I just put it out there I find what some way to laugh my way into look you know of course I’m in I’m here you know business development is my job what I want to do is talk to you about what you need so by putting it out there I’ve already punctured that membrane I’ve burst that bubble I’ve I’ve I’ve come out of my secrecy and I just put it out there hey my job is business development you know I own a business my job is business development I’m always in business development mode but let’s talk about what you need so give this a try rather than waiting for the right time and letting it lurk in the background kind of pushing forward and they can feel it you can feel it you’re waiting for your time to pounce you know just put it out there hey part of my job is business development everything I do is developing business so let’s get to talking and take the selling out of its hiding place and just put it out there because you know what all of life is a state stage and you have stage presence and we’re all in sales kid everything we do is selling we’re always selling so let’s not hide it and relieve the pressure for both parties by just putting it out there that hey you know I’m developing business and that’s what I do and that way you can be free to help people while you sell or win-win for both [Music]