All too often, professional service firms miss out on the full value their marketing professionals can provide them.
In his latest post, Pete shares a story about one particular firm that found an opportunity to increase the value that it experiences, creating a win-win for everyone involved.
To get more value out of your marketing leaders, check out our WIN-it program, which positions them as Presence Champions in your interviews – in-house resources to make sure that everyone on your pursuit teams are optimized for success.
Comments are closed.