Gaining Trust

You can’t sell without trust, but sometimes you forget to earn it, maintain it, and re-earn it.

In my latest post, I offer a reminder.

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[Music] a reminder to you all that relationships are something that you need to maintain and that trust is at the core of every healthy relationship last month I was following up on an existing client this is somebody that I’ve had a relationship with for a few years now she knows me she knows my company she knows the value that the company has to offer and the nature of the conversation was really all about how we could help her company in the coming year and it had kind of gotten bogged down because the timing just simply wasn’t right they weren’t ready to use us yet and it occurred to me that it had been a while since the two of us had connected on a more human level so I just kind of asked her what was going on for her and the company right now what kind of problems was she focused on and she gave me something that I directly could not impact and my company Sage presence couldn’t help either but it did make me think of a couple of people in my network who potentially could so I asked her I do know a couple of people who might be able to help with this would you like me to make some introductions and she said sure and it kind of sounded like she didn’t expect me to do that but I did and I did for a couple of reasons the number one reason is I want to help I really want to help and the second reason is I wouldn’t mind being known as someone just willing to help so I made the introductions and I found out within a couple of weeks that they were really good introductions and at least one of them had been hired things were moving forward and shortly after that I heard back from my Prospect saying hey let’s schedule a next conversation I’m sure the time will be right for us to move things forward at this point so the thing to take away here is trust is at the heart of every healthy relationship and the best way to generate that trust is to be there in the relationship to help the other person and to remind them that that’s why you are in the relationship with them

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