Have you ever thought about magnetism playing a role in your life? In today’s post, Dean shares a follow-up thought to his last vlog on Balance vs Centeredness. This time he adds the key ingredient of magnetism.
Have you ever thought about magnetism playing a role in your life? In today’s post, Dean shares a follow-up thought to his last vlog on Balance vs Centeredness. This time he adds the key ingredient of magnetism.
In a previous conversation, we explored the difference between centeredness and balance. Now I want to take that one step further—because if you’re looking for magnetism, charisma, and influence, balance is where it begins.
Many people want to be more magnetic. They want that presence that draws people in. That sense of confident presence that makes others pay attention, lean in, and engage.
And the instinct is often to try to become more neutral, more controlled, more “centered.”
But that’s not where magnetism lives.
Think about a magnet.
A magnet doesn’t attract because it’s neutral. It attracts because it holds two opposing forces—a north pole and a south pole.
That polarity creates energy.
And that energy creates attraction.
The same is true for people.
In leadership presence coaching and executive presence coaching, we often see individuals trying to smooth out their edges—to become more balanced by eliminating extremes.
But real balance isn’t about eliminating extremes.
It’s about holding them both.
Centeredness often means playing it safe.
It means avoiding tension, avoiding strong emotion, avoiding anything that might feel risky.
And while that can feel stable, it’s not particularly influential.
Magnetism requires range.
It requires the ability to access different energies and bring them forward when needed.
This is a key principle in Presence Coaching and business speaking. You’re not trying to be one thing—you’re learning how to be multiple things at once.
Here’s another important shift:
Your magnetism doesn’t have to come entirely from you.
It comes from your ability to recognize and channel the energy around you.
An audience brings a wide range of emotions and perspectives:
You don’t have to outshine all of that.
You have to connect to it.
This is where group presentation coaching and executive presentation coaching come into play. The most compelling communicators don’t dominate the room—they interact with it.
I once watched a highly polarized conversation unfold in a public setting. Two groups with opposing views were locked into their perspectives, each side escalating the tension.
Then someone stepped in who didn’t pick a side.
Instead, they acknowledged both.
They understood the truth in one perspective and the truth in the other. They held both sides at the same time.
And suddenly, the energy shifted.
People from both sides were drawn to that person.
Why?
Because they felt seen.
That’s magnetism.
It’s not about being right. It’s about being able to hold a broader range of truth.
Another place you see this clearly is in great coaches.
A strong coach doesn’t operate at one emotional level. They embody contrast:
They can be encouraging and demanding at the same time.
That polarity creates energy.
And that energy drives performance.
This is a core idea in leadership confidence training and Leadership Presentation Coaching. Influence comes from range—not from flattening yourself into one mode.
If you want to be more magnetic, don’t try to eliminate your extremes.
Find them.
Ask yourself:
It might be:
Whatever it is, your power comes from integrating both sides.
Centeredness can help you stay grounded.
But balance—true balance—creates range.
And that range is what allows you to connect, influence, and stand out.
When you embrace both sides of who you are and learn to channel the energy around you, you stop trying to force attention.
You start attracting it.
And that’s what magnetism really is.
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