If your firm is like most others, you are underutilizing your marketing professionals, and limiting the value that your firm gets from them. In today’s post, Pete shares his thoughts about how your firm can make the most of each of these crucial team members.
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This message is for leaders of professional service firms who want stronger interviews, better communication, and more consistent presentation support. In many AEC and consulting firms, marketing professionals get treated more like administrative helpers during shortlist interview training. They manage slides, take notes, and organize logistics—important tasks, but far from their true value.
Here’s what we’ve seen across decades of leadership presence coaching and AEC interview preparation: your marketing people are some of the strongest communicators in your firm. They’ve studied messaging, practiced it, and built careers around understanding how to influence audiences. That makes them ideal partners to support technical staff who may struggle with confident presence, business speaking, or virtual presentation skills coaching.
Interview skills degrade quickly because professionals don’t interview often. It might be months or years between pitches. Even after powerful executive presentation coaching or shortlist interview coaching, people get pulled back into project work, and the skills fade. When the next pursuit arrives, they feel like beginners again.
This is exactly where your marketing team becomes invaluable. If they participate in leadership confidence training or hybrid presentation skills development—and then learn how to coach those skills—they become an internal resource that keeps your teams sharp. They help maintain momentum instead of your firm having to rebuild it from scratch.
At SagePresence, we often support firms through a model we call Interview Presence Champions. First, we elevate your team through strong AEC presentation skills, project interview preparation, and group presentation coaching. Then, we develop your marketing staff—or any high-communication individuals you choose—into presence coaches.
These are not trainers delivering lectures. They are coaches who can sit in the room during rehearsal, observe, and offer clear, actionable guidance. They help interview teams stay aligned with their message, strengthen screen presence coaching for virtual elements, and reinforce skills that support consistent success.
When your marketing team becomes a coaching resource, everything improves: continuity, confidence, and consistency in every interview. Your technical professionals stay sharp. Your teams develop stronger leaderly presence. And you finally tap into an underutilized asset that already exists inside your firm—the people who know communication best.
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