The NEXT AWARDS exist to honor innovative commercial media advertisers who thought outside the box. This event is as much a showcase and learning opportunity as it is a celebration. Together with host Dean Hyers, we will look at the most unique media frontrunners created in 2012, making this event an eye-opening, thought-provoking, idea-generating exposure to how modern media intersects with our daily lives. As we look at the winners, be prepared – some will inspire a smile while others will raise an eyebrow. These “commercials” raise big questions about social manipulation, exciting possibilities, and what exactly is coming next.
Dean Hyers was a media innovator before the advent of the NEXT AWARDS, starting an interactive media company called Digital Café in 1991 with Mike Koenigs. The Digital Café predated email or the worldwide web, making interactive graphical business cards on floppy disc, then interactive training on CD-ROM. Dean directed the first computer game ever to be distributed in a cereal box, the first CD-ROM ever distributed in Rolling Stone Magazine, and was one of the pioneers of “enhanced CDs” for the music business and Hollywood movie marketing on the web, promoting blockbusters like Die Hard III, Jumanji, and Godzilla.
This Thursday, Dean hosts the Next Awards at Colle + McVoy Advertising, to view and celebrate some of the innovators of Next advertising, Next thinking, and Next media.
400 First Avenue North, Suite 700 Minneapolis, MN 55401-1954 Phone: (612) 305-6000
Dean is the author of WINNING PRESENCE for Business Presenters, an Amazon #1 Bestseller in the categories of Business Sales, Business Communication, and Meeting Presentation Skills. Available in Paperback, Kindle, and Audiobook formats
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