Join Dean at the 2012 Next Awards!

Dean Hyers hosts the Next Awards

Dean Hyers hosts the Next Awards, celebrating the most innovative and viral advertising works of 2012

The NEXT AWARDS exist to honor innovative commercial media advertisers who thought outside the box. This event is as much a showcase and learning opportunity as it is a celebration. Together with host Dean Hyers, we will look at the most unique media frontrunners created in 2012, making this event an eye-opening, thought-provoking, idea-generating exposure to how modern media intersects with our daily lives. As we look at the winners, be prepared – some will inspire a smile while others will raise an eyebrow. These “commercials” raise big questions about social manipulation, exciting possibilities, and what exactly is coming next.

Dean Hyers was a media innovator before the advent of the NEXT AWARDS, starting an interactive media company called Digital Café in 1991 with Mike Koenigs. The Digital Café predated email or the worldwide web, making interactive graphical business cards on floppy disc, then interactive training on CD-ROM. Dean directed the first computer game ever to be distributed in a cereal box, the first CD-ROM ever distributed in Rolling Stone Magazine, and was one of the pioneers of “enhanced CDs” for the music business and Hollywood movie marketing on the web, promoting  blockbusters like Die Hard IIIJumanji, and Godzilla.

This Thursday, Dean hosts the Next Awards at Colle + McVoy Advertising, to view and celebrate some of the innovators of Next advertising, Next thinking, and Next media. 

400 First Avenue North, Suite 700 Minneapolis, MN 55401-1954 Phone: (612) 305-6000
Dean is the author of WINNING PRESENCE for Business Presenters, an Amazon #1 Bestseller in the categories of Business Sales, Business Communication, and Meeting Presentation Skills. Available in Paperback, Kindle, and Audiobook formats



  1. Dianne Hauschild on February 20, 2013 at 11:13 am

    I would love to atend the award event. Thanks for the invitation.
    See you on Thursday!
    Dianne Hauschild

    • Dean Hyers on February 20, 2013 at 12:11 pm

      Thrilled to have you. We should all learn a lot. I thought I knew what innovative was, but technically it’s got to be something you’ve never thought of before. When I saw some of these pieces this week for the first time, my brain expanded.

  2. Toniy Hamernick on February 21, 2013 at 10:38 am


    Glad you are presenting. I will try to make it. I am presently doing a client session this afternoon/evening. If it gets done in time I will take the light rail and be there.

    Thank you for the invite.

    • Dean Hyers on February 22, 2013 at 9:31 am

      Thanks for being there. You’re an innovative guy a good addition to the crowd. I love the connection you made between what you do as a sideline business with vintage clothing and the fit with the costume/wardrobe folk who serve the film side of the ad agency world.

      Interesting side-biz given your primary work in tech installation, event video, software, tech repair and vintage tech repair –- it’s so much on the other side of the brain from the vintage wardrobe side. You’re apparently a “both sides of the brain” kind of person. But wouldn’t that make your brain pop?!

  3. Mindy Duvernet on March 7, 2013 at 11:19 am

    I would love to go. Thanks for the invite. Maybe I will be there.

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